We are a full service mail house with over 13 years of handling
direct mail needs for all types of businesses. Looking over our client’s
requests for services over the last couple of years’ one thing
became very clear - every one of our client’s needs a steady
stream of new customers coming through their doors. The problem is
they did not have the time or money to run large scale promotional
campaigns. The other problem they had is once they had a new customer
in door and sold how do they keep them coming back in? So we started
out by looking at other marketing methods our clients could use.
Two thirds of the population are on the FTC’s Do Not Call Registry
and no one likes telemarketers. The cost effectiveness of television
and cable advertising is plummeting – due to channel surfing
and the exponential growth of TIVO and DVR. The yellow pages are more
cluttered while the rates continue to spiral upwards. Spam filters
are blocking 20-35 % of legitimate email. Local radio continues to
fragment with the rapid growth of satellite radio services like XM
and Sirius. Every medium costs more and is more cluttered in a world
where the attention span of the buying public is shrinking.
We do know that dollar for dollar when done correctly, targeted direct
mail is by the far the most effective tool available to help small
to mid-sized businesses grow their sales and profits. The problem
is that smaller companies can’t afford the high cost of professional
help in the copy, design, and layout of their promotion. List companies
have 5000 name minimums and mailing houses (even we do) have minimum
orders to process the mail. So when it comes down to it, most businesses
cannot afford to do a 5000 piece mailing and even if they could, they
have a hard time managing the response.
So how could we make this great advertising medium more usable for
Come up with no minimum order programs that can be customized to each
individual client needs.
Make them affordable so any business can use them.
That’s what we have done…
Our Customer Retention Programs
are custom designed for your business. You pick the program that you
want for your business and we do the rest. Our client retention programs
are designed to keep your clients coming back in by connecting to
them on a personal basis. You got them in the door – now keep
them coming back in.
Our New Customer Marketing Program
is also custom designed for your individual business. One of the hardest
things to do is set up a marketing plan for new clients and then keep
it going. This program is designed to supply you with a steady stream
of qualified new customers that you can keep up with.
Custom Mailing Services - offering workable, affordable solutions
to your marketing needs. Call (916) 979-0303 or email us at firstname.lastname@example.org
today and get started on bringing and keeping quality customers.