| Customer Retention
Like most business owners’ you face many problems today. Problems
that make owning a business challenging and more than a little scary.
There is competition - from Big Box stores as well as your local neighborhood
competitors. We live in a very competitive world. On one side is the
Big Box stores or the major chains – they carry everything –
everything your customer needs. On the other side are the local businesses
that sell the same types of product or service wanting to sell what
you sell to your customer!
Then there is hiring, training and even more importantly keeping good
employees. One of the hardest things to do in any business is to find
qualified and loyal employees. It seems like you just get them trained
and they leave – back to school, some “better” job
or worse yet off to a competitor where your trained employee is a
Of course, one of the most challenging things for any business owner
is balancing time between family and work. We all know this one or
something like it – your child’s soccer game is the same
time as one of your employees breaks and no one can cover for you
– because let’s face it - they are not the boss for a
reason – so you miss the game. It’s your birthday and
you’d like to take the day off but one employee calls in sick
and now you are shorthanded and have to go in… It just goes
Another big challenge is customer retention. You marketed to them
and finally they walked in the door and they bought something from
you! Now what? How do you keep them coming back to you for the next
purchase? What sets you apart from the rest? How do you keep them
coming back? We think we have come up with several solutions that
can be geared for your business.
The following Programs are available on a “first come first
served” basis. Once you have locked in your area, we will not
sell any of our programs to any of your direct competitors. You have
the exclusive rights to that area.
Thank Your Card Program
Our basic Customer Retention program is geared for following
up after the sale. It is a simple “Thank You”. If you
made a major purchase at a local store and a few days later a card
arrived in the mail – hand address to you with a live postage
stamp – postmarked from your area – you would open it.
Inside is a Thank You card – with the local manager’s
or owner’s name inside thanking you for your purchase –
as well as a coupon for your next purchase – you would most
likely use the coupon and speak highly to your friends and family
about that store. Now imagine it is your client getting that card
and what they will say to their family and friends about your store.
Stay in Touch Mailing Program
This program is the full version of our thank you card program.
We prepare 6 custom mailings for your high value clients over the
course of a year. Each card is addressed to them in a matching envelope
just like our thank you program. We tie these into major and minor
holidays depending on your type of business. This program will keep
your name out in front of your major customers during the year.
Loyal Customer Program
This program is designed for the businesses that does not
yet have their customer base on computer or wants to build a separate
database for their most loyal customers. We provide you with data
entry forms, which you have your customers fill out and then return
them to us. We can even provide the box to drop them into! We also
recommend (and will provide) adding a small sign to your cash registers
offering a $10.00 reward if the cashier fails to ask them to sign
up. This encourages your customers to get on the mailing list as well
as ensures your staff is collecting information. We enter the names
you send us and send out mailers to your loyal customers.
Custom Mailing to Existing Clients
This program is designed for those businesses that have an
existing database of customers. You send us the names and we print,
addresses and mail to your clients. Call or email firstname.lastname@example.org
for more information.